WHAT THE CLIENT NEEDED
The Swanson Apartment Team is one of the premier commercial real estate brokers in Los Angeles. With more than $630 million in sales, the team needed a website that communicated their strong position in the industry. The team had a clear vision for a site that was eye-catching, clear to navigate, and led to more clients. The site also required the ability to publish both active and previous real estate listings.
WHAT I DELIVERED
The Swanson site grabs you with stunning, full-screen drone footage. Visitors are invited to learn just how qualified the team is or head straight to active listings. Each sub-page is custom designed to the team’s specifications to communicate their message. On the expertise page, a dynamic counter feature displays the numeric reasons for choosing Swanson in dramatic fashion. We also developed a custom post type so that the Swanson Team could maintain their own listings rather than relying on an out of the box plugin.